
Broken eggs, broken systems
Over 700 million eggs are wasted each year—many from poor storage. One cracked egg is one meal lost.
Food waste fuels overflowing landfills and climate harm. One smart habit—like proper storage—can stop it at the source.
AutoRoll isn’t just storage. It’s prevention.
It protects your eggs, reduces food waste, and makes sustainable living part of your everyday kitchen routine.

Did you know that eggs spoil faster when they stay in one fixed position?
It’s true—when eggs sit still for too long, the yolk tends to drift toward the shell, increasing the risk of bacterial contamination and shortening shelf life. But when eggs are gently rolled or rotated, the yolk stays centered and the internal structure remains more stable.
That’s why proper egg storage isn’t just about temperature—it’s also about movement.
Our AutoRoll Egg Rack helps keep your eggs fresher, longer, by encouraging natural rolling every time you take one out

Single-use trays, centuries of waste
Foam and plastic cartons can take hundreds of years to break down. AutoRoll is a lasting solution—less trash, fresher eggs, and a cleaner planet.