About us
Real Kitchen Tools. Real Value. Always $29.
Hi, I’m Linh – founder of 29usd.com.
You might know me from RainbownHome, where we create high-quality kitchen tools for home cooks. But 29usd.com is a completely different idea. It started with one simple question:
“Why are good kitchen tools always so expensive?”
While running RainbownHome, I noticed something:
A lot of people want to cook at home — but they feel overwhelmed. There are too many choices, too many gimmicks, and too many overpriced gadgets.
- So I built 29usd.com with three simple rules:
- Every tool must solve a real kitchen problem.
- Every product must be tested and truly useful.
- Everything costs exactly $29. No fake discounts. No sneaky fees. No nonsense.
From hacker to kitchen tool maker
My journey hasn’t been typical. I didn’t finish high school. I was a hacker for four years before turning my life around in 2017.
Then I discovered a new obsession: cooking.
I got certified in journalism, creative writing, and food criticism from NYU — and began writing for AllRecipes, Delish, and Thrillist, testing kitchen gadgets and helping people make smarter cooking choices.
Now I use that experience to build something radically honest and simple:
29usd.com – a store where every tool costs $29, and every item has a reason to exist.
Because everyone deserves a better kitchen
Whether you’re a student, a first-time home cook, a busy parent, or a retiree who just wants a good meal — you deserve tools that make your kitchen work better.
We’re not here to sell trendy gadgets. We’re here to bring joy back into your cooking routine.
Thank you for being here.
If cooking has ever felt like a burden, I hope we can help you change that.
Because cooking shouldn’t feel hard.
It should feel like home.
– Linh, Founder of 29usd.com
